Magazine Cover Deconstruction

Media Language:
'Get Lean', an image of Arnold's giant arm muscles, 'Recharge Your Routine', etc.
The media language is action oriented and short and to the point.  The kind of lifestyle presented is vain, competitive and extreme.  I think this magazine cover tries to disempower the average man into thinking anyone can have arms that look like those in the photo.  I think the untold is that Arnold Swarzenegger used steroids to achieve those results and there could be long term health problems that can occur due to steroid use.

Institution:
Muscle & Fitness Magazine
This institution seems to target younger men approximately aged 18-32 because the verbiage is very simple and younger men seem to have more interest in pursuing body building or create a large muscle look.  I believe this media is trying to construct a fantasy world by using a star who is known for a very rare physique as the cover model and trying to make readers believe they can achieve this 'IN LESS TIME'.

Genre:
The genre is that of vanity, power, masculinity and instant gratification.

Representation:
The groups this Muscle & Fitness cover are representing are Hollywood and the movie industry, men who obsess about their looks and men who are persuaded by intensity.  This cover represents to me protein shakes, nostalgia (from Terminator movies), simple solutions, steroids and extreme exercise and eating.

Audience:
This genre seems to be younger 18-30, single, working class men who try to portray a very masculine image to gain the fear or envy or men and interest in women.  The warm colors and large, short words give a feel tough and simple.

Ideologies & Values:
Ideologies are an image of health, power, youth and masculinity.  The values are aesthetic appearance, strength, pushing oneself to the limit to achieve a sense of greatness, efficiency and results.

Narrative:
The narrative is that there are fast and simple ways to achieve great result in body building.

*These are how I view this magazine cover and I chose this because I have the most negative reaction towards it.  It is obviously viewed more favorably in this areas by the magazine's target audience.