Deconstructing these ads, and reading and watching deconstructions like these, can help students recognize connections between their individual problems and social contexts because they get an alternative view of the world. When students (as well adults) see commercials, the images, themes and messages do become part of what we view in our society as normal culture.
When we become more critical of advertisements through deconstructing, we challenge someone else's view of normalcy. This can be very liberating for a student who feels the burden of society i.e. not having name brand cloths/high socio-economic status, not looking a certain way or part of a culture that is not mainstream.
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